Aligning with Customer Vision
Gizmospring worked with CORKCICLE to reimagine and improve the performance for two of their water bottle lids. After meeting multiple times and establishing a clear vision for the product, we arrived at two distinct designs for their jug and sport water bottles.
Focus on User Experience
For the sport bottle, we decided on a square/oval design that would allow for a smoother drinking experience, reduced dripping, and a more natural fit against the lips. The jug would include a circular spout with a screw-locking lid to prevent accidental spills and leakage.
Calibrating Every Detail
After determining the lid designs, our team explored material finishes, grip patterns, and tolerances of the carrying handle. As ideas took shape, we shared prototypes, gathered internal feedback, and quickly iterated based on real-world use and brand expectations.
The Final Product
The result of this project was a success with our client incorporating the design into the final build of the product.
Conclusion
Our team was happy to work with Corkcicle and uses this Corkcicle case study as a excellent learning tool for related projects.
To learn more about this project, contact us or visit our Behance page.
