

Smart, Safe, and Portable Feeding for Every Moment
The Baby Food Masher is a compact kit that makes it easier for parents and babies to mash food anywhere — whether at home or out at a restaurant. Designed to be safe, intuitive, and easy to clean, this kit simplifies mealtime prep while encouraging more natural feeding habits.

Designed for Everyday Use
From soft fruits to cooked vegetables, the masher and bowl combo ensures fast, uniform crushing. The bottom of the masher aligns perfectly with the bowl base, maximizing efficiency. For added grip, the handle features a silicone anti-slip cover that’s both ergonomic and comfortable.

Clean and Functional Details
Unlike traditional mashers, this one has no holes, preventing food from getting trapped — making it more hygienic and easier to clean. The footprint-inspired design on the base adds a charming touch while maintaining practical functionality.

Product & Market Research
We evaluated multiple competitors and studied user pain points. From this, we optimized the design to create a baby food preparation tool that excels in usability, portability, and safety — standing out in a crowded market of baby care products.

Design Process
We focused deeply on proportion, grip, and usability across various environments. Every curve and feature is tailored for real parenting scenarios — from kitchen counters to restaurant tables. The material chosen is food-grade PC plastic, ensuring resistance to bacteria and bumps.

Project Challenge
A key challenge was integrating an existing stainless steel bowl into the new design. Through rounds of brainstorming and prototyping, we added unique features that improve convenience and stand out from competitors.
Form & Fit
The base of the masher is shaped to match the bowl’s contour, guaranteeing full food contact while mashing. This attention to alignment ensures consistency and prevents frustration during use.

Storage & Portability
The masher nests neatly inside the bowl and seals shut with a lid, making it perfect for on-the-go feeding. Whether in a diaper bag or stroller pocket, this compact design travels easily without making a mess.